Brunswick Corporation has returned to the 2026 Consumer Electronics Show in Las Vegas with its largest exhibition of marine tech to date.
CES kicks off today (6 January 2026) and runs until Friday (9 January 2026). The annual event, organised by the Consumer Technology Association, is billed as the world’s largest and most influential tech gathering.
Brunswick will present a range of marine technologies and digitally enabled boating systems at CES 2026, using the event to demonstrate developments across autonomous and assisted operation, connectivity, electrification and shared boating concepts.
The display will include demonstrations of the Simrad AutoCaptain autonomous boating system installed on two vessels. These include the first public showing of a new Sea Ray SLX model and a Navan C30, which is making its debut at CES. A Lund Crossover XS will also be on display, equipped with marine electronics from Lowrance and propulsion systems from Mercury Marine.
Brunswick will also use CES to introduce the Flite Race eFoil, developed in collaboration with Flite and Mercury Racing. The electric foiling board is designed for high-performance use and will be presented alongside a high-horsepower outboard concept from Mercury Marine. The exhibit will feature simulator-based experiences, which replicate on-water conditions.
Several other simulator installations will be used to illustrate the application of artificial intelligence in boating scenarios. These include a helm simulator featuring an AI-supported co-pilot designed to assist with route planning, manoeuvring, docking and situational awareness.
“CES stands as the global epicentre for unveiling transformative innovation, and Brunswick is poised to exemplify the revolutionary impact of artificial intelligence and next-generation marine technologies,” says Dave Foulkes, chief executive officer of Brunswick Corporation. “Our exhibit epitomises the celebration of our technology leadership, delivering advanced intelligent systems, seamless user interactions, and pioneering products engineered to empower a broader spectrum of enthusiasts to embrace the water with confidence.”
A new Sea Ray SLX model will form part of the exhibition, highlighting updated helm design and onboard systems. The boat is fitted with steering wheel-integrated controls, dual Simrad NSX Ultrawide displays and integrated connectivity with Mercury Marine propulsion systems. The company states that the model reflects its current approach to digital integration within recreational boats.
The Navan C30 on display incorporates the Simrad AutoCaptain system to support vessel operation, alongside solar panels integrated into the T-top and deck to supply onboard electronics and support the use of an electric eFoil. The boat’s layout and systems draw on design cues more commonly associated with automotive interfaces, with an emphasis on simplified operation and energy management.
Brunswick will also present the Lund Crossover XS at CES, marking the first time a freshwater fishing platform from the brand has appeared at the show. The boat is powered by a combination of propulsion systems, including a Mercury Racing 150R, a Mercury Avator 35e electric kicker engine and a Lowrance Recon trolling motor.
In addition to the exhibition, Brunswick will take part in a panel discussion at CES Foundry focused on the role of artificial intelligence in boating. The session is scheduled for 12pm PT on Wednesday 7 January 2026 at the Fontainebleau Hotel.
Brunswick will be located in the Las Vegas Convention Center West Hall, stand 5041, during CES 2026.
The post CES 2026: Brunswick unveils largest-ever marine technology showcase appeared first on Marine Industry News.
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