European catamaran builder Omaya Yachts has appointed Jean Paul Vaele as head of commercial to support its international expansion and network growth.
Vaele’s marine experience includes working with electric boat manufacturer X Shore, as well as commercial roles with PWR eFoils, developer of electric passenger catamarans Green Power Boats, and Crooze Yachts.
Vaele brings more than 25 years of commercial experience to the role, having served as an exclusive distributor for Burton Snowboards across the Benelux countries, before moving into interim sales and business development director positions across a range of sectors including design furniture, industrial solar panel systems and electric marine technology.
Omaya 50
Omaya Yachts plans dealer network expansion
The appointment aims to capitalise on expanding market demand for power catamarans by strengthening Omaya’s international dealer network, brand positioning, and post-sale ownership experience.
As part of its longer-term commercial strategy, Omaya plans to explore opportunities across new international markets while developing its dealer network.
CEO of Omaya Yachts, Kaloyan Radulov, says: “We are at an exciting stage in the company’s journey, and strengthening our commercial leadership is an important step as we build our international presence and continue to establish Omaya as a leading power catamaran builder. Jean Paul shares our ambition for the brand and our commitment to creating an exceptional ownership experience, and we are delighted to welcome him to the team.”
Head of commercial role
Commenting on his appointment, Vaele says: “Omaya has all the ingredients to become one of the leading boutique brands in the premium power catamaran market. The combination of contemporary European design, exceptional build quality, competitive manufacturing capabilities and a strong value proposition gives the brand a very strong foundation from which to grow internationally.
“What excites me most is the opportunity to build those foundations and work alongside a devoted team to achieve the targets we have set for Omaya. My vision is for Omaya to establish itself as a premium European boutique builder, offering European craftsmanship, contemporary luxury, intelligent innovation, exceptional living space, personalised ownership and sustainable long-term value.”
Radulov comments: “Jean Paul brings a wealth of international commercial experience, a deep understanding of the marine sector and, importantly, a genuine passion for the boating lifestyle. His experience across both established brands and emerging electric marine businesses gives him a valuable perspective as we continue to develop Omaya.”
Omaya Yachts 50 interior
According to Omaya Yachts, gowing demand for expanded living space, stability, and extended cruising efficiency continues to drive momentum in the power catamaran market. Alongside vessel performance, buyer expectations are shifting towards holistic ownership, with increased focus on dedicated aftersales support, integrated digital systems, and community engagement.
Vaele’s appointment is designed to help Omaya capitalise on these trends and build a distinctive global proposition centred not only on the yacht, but on the complete ownership experience.
