Brunswick’s Navan Boats adds five new dealers in north American expansion

Navan Boats, the exploration-oriented brand under Brunswick Corporation, is strengthening its north American footprint with the appointment of five new premier dealers.

Following its debut at the 2024 Fort Lauderdale International Boat Show (FLIBS), this expansion represents a key step in Navan’s global growth strategy, which aims to deliver a complete product portfolio within four years.

The new dealers joining the Navan network are Chesapeake Yacht Center (Maryland and Delaware), D&R Boats (New Jersey), Hamptons Marine (Long Island), Viage Group (West Florida), and Performance East (North Carolina). Their addition enhances Navan’s coverage across key regional markets and brings together a blend of established Brunswick partners and new dealerships committed to delivering a premium retail and ownership experience.

The new dealer partners join Navan’s growing network, which now includes:

• Florida: InterMarine (East FL), Viage Group (West FL)
• South east: Performance East (NC), Russell Marine (AL)
• North east: Atlantic Outboard (CT), Chesapeake Yacht Center (MD), D&R Boats (NJ), Hampton Watercraft & Marine (NY), Irwin Marine (NH), Nauset Marine (MA), Prince William Marina (VA)
• Mid-west: B&E Marine (IN, IL), Colony Marine (MI), Midwest Boating Center (MO), Walstrom Marine (MI)
• West coast: M&P Yacht Centre (BC), Octane Marine (AZ), Sun Country Marine Group (CA, WA)

According to Brunswick, Navan is fastest-growing name in the Brunswick portfolio.

“Dealers are choosing Navan because they and their customers believe in Brunswick’s vision and our commitment to creating a best-in-class brand,” says Vittorio Bichucher, General Manager at NAVAN Boats. “Our retail has already surpassed 2024 levels, and we are rapidly positioning NAVAN as the leader in the exploration boating market.”

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• Leisure Marine

Launched in 2024, the brand merges Brunswick’s cutting-edge propulsion and marine tech led by Mercury Marine and Navico Group with bold design and versatile performance. Navan’s patented T-Step Hull and engineering aims to offer a new standard for exploration boats.

The brand will continue its momentum with upcoming appearances at various boat shows in north America, including the Fort Lauderdale International Boat Show.

Navan also launched in Australia in February 2024.

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