Saxdor Yachts has announced a 49 per cent year-over-year increase in US sales and a projected 70 per cent growth in global revenue in 2025. The brand will present the Saxdor 400 GTS for the first time in the United States at the Fort Lauderdale International Boat Show (FLIBS), taking place 29 October to 2 November 2025.
Saxdor Yachts is a Finnish boatbuilder headquartered in Helsinki, Finland, with production facilities in Ełk, Poland.
In the US market, the Saxdor 320 GTO has become the most sold model in the 30–35ft leisure boat and cabin cruiser category, according to the firm, recording a 31 per cent increase in registrations compared with the previous year.
“This strong performance reflects how our combination of bold design, efficiency, and advanced technology resonates with boaters in one of the world’s most competitive markets,” says Erna Rusi, CEO of Saxdor Yachts. “We’re proud to have our strongest fleet yet in the US, led by the launch of the new 400 GTS. We’re excited to showcase our diverse lineup at FLIBS and invite everyone to experience what truly defines the Saxdor range.”
The Saxdor 400 GTS expands the Saxdor 400 series, featuring an open deck with a T-top roof, semi-walkaround layout and fold-down terraces.
AI showrooms
Saxdor will also introduce Saxdor AI, a platform developed with Finnish technology company Cadentia and integrated into the MySaxdor app. The system uses AI to provide real-time support, operational guidance and safety recommendations.
Alongside this, Saxdor is introducing a digital showroom created in partnership with Finnish company Younite AI. The showroom uses AI and digital twin technology to allow customers to explore and configure Saxdor models in a virtual environment.
“Boating should be as intuitive and connected as every other part of modern life. With Saxdor AI and our advanced digital solutions, we’re bringing a new level of technology, intelligence, and ease to leisure boating, redefining how people explore, interact with, and enjoy our boats from purchase to ownership,” Rusi says.
“We’re proud to bring these innovations to the US market, delivering confidence, convenience, and hassle-free boating with 24/7/365 support for Saxdor owners.”
Founded in 2019, Saxdor Yachts produces around 700 boats annually and employs 800 staff across its operations. Its dealer network includes 150 locations across five continents.
In September 2025, Saxdor Yachts confirmed a reorganisation of its dealer structure in the Adriatic, with Vrtinc Navtika rebranding as Newera Yachting and expanding its role to cover Slovenia, Austria, Croatia and Montenegro.
In June, the firm expanded its partnership with Greek dealer Thrace Labea to include the new European markets of Bulgaria, Romania and Albania.
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