Boero Yacht Coatings and Alliance Marine are ending their partnership in France from September 2026, with both companies choosing to pursue separate strategies in the market. The announcement gives no detail on what those strategies are, but both companies say they intend to remain committed to French customers.
The decision follows a period of collaboration in the French yachting market.
Partnership comes to an end
Boero Yacht Coatings and Alliance Marine say their partnership has helped them build relationships with customers and industry professionals in France.
Those relationships will continue to be important to both businesses as they operate separately.
The companies say the decision is being made with “mutual respect and appreciation” and that both will continue to invest in their own development strategies.
There is no indication in the announcement that customers will immediately see a change in service. Both companies say they are working towards a smooth transition and that there will be no interruption to the level of service customers have come to expect.
Details still to come
The practical details of the separation have not yet been announced.
Boero Yacht Coatings says further information will be shared directly with customers and partners in the coming weeks. The same announcement also provides no detail on whether existing distribution arrangements, sales contacts or product supply will change.
Boero Colori France is part of Gruppo Boero, which was founded in 1831 and produces paints and varnishes for the building and yachting sectors. Gruppo Boero has been part of Portuguese company CIN since February 2021.
Alliance Marine Group is a European B2B distributor of boat parts and equipment for leisure and commercial boats. The group has 22 subsidiaries and employs more than 800 people in 11 European countries. Its headquarters is in Toulon, France.
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