Sanlorenzo hosted the world premiere of its 25.5-metre motor yacht SHE on 7 September, on the eve of the Cannes Yachting Festival.
The Italian yard confirmed that the first five units have already been sold. The new model combines traditional styling with modern technology, reflecting Sanlorenzo’s ‘tomorrow’s timeless’ design philosophy.
The launch comes as Sanlorenzo chairman and chief executive Massimo Perotti highlighted sustained demand across key international markets heading into the autumn show season.
Methanol bi-fuel and infrastructure partnerships
The builder also outlined further progress in its Road to 2030 strategy at the show, highlighting ongoing investment in decarbonisation technology.
During the event, Sanlorenzo received RINA certification for its Life Mystic project, which aims to reduce internal combustion engine emissions using methanol. The bi-fuel prototype engine has successfully completed testing, with commercial rollout set to align with alternative fuel availability and market demand.
Sanlorenzo noted that its focus is now expanding beyond vessel technology to encompass the infrastructure required to support wider adoption.
Through the Venice Call for Maritime Action presented at Venice Climate Week 2026, Sanlorenzo is lobbying for accelerated alternative-fuel and electrification infrastructure, while supporting the development of a bio-methanol production facility at the Port of Olbia in Sardinia.
In parallel, Sanlorenzo is increasing the use of lower-impact materials across its yachts, including alternative teak introduced on SHE and low-emissions resins in composite structural parts, together with exploration of natural fibres for yacht components. A new strategic collaboration with BYD Energy Storage is also focused on developing next-generation onboard battery and energy-management systems for superyachts.
The partnership establishes BYD Energy Storage as technology supplier and official battery supplier to Sanlorenzo, creating a framework for joint research and development across battery performance, energy efficiency and onboard electrification.
Together, Sanlorenzo says these programmes reflect a broader principle within its innovation strategy: advancing technology alongside the infrastructure, partnerships and owner experience required to make its application meaningful.
Multi-brand structure positions Sanlorenzo, Bluegame and Nautor Swan across core segments
Sanlorenzo emphasised its structured brand architecture, designed to target distinct market segments:
- Sanlorenzo brings the ‘made to measure’ philosophy to motor yachts and superyachts
- Bluegame explores new ways of moving across, acting as a laboratory for unconventional ideas and emerging technologies
- Nautor Swan anchors the group’s performance sailing division
Tommaso Vincenzi leads the core Sanlorenzo brand, and Gianguido Girotti serves as CEO of both Bluegame and Nautor Swan.
The company reiterates that the portfolio strategy remains centred on five enduring strengths: pioneering technology; innovation within tradition; operational excellence; a distinctive international distribution network; and a brand-led, owner-centric approach.
BG64 signals a new era for Bluegame
Cannes also marks an important new chapter for Bluegame, with the world premiere of the BG64 representing the first major product introduction under Girotti’s leadership.
The new model brings Bluegame’s distinctive architectural approach into the 64ft segment, combining the open spatial continuity developed through the BG74 with the proven platform of the BGX63.
The BG64 completes the BG range. Its debut begins what Bluegame describes as ‘The Bluevolution’: the next stage in the development of a brand built around challenging established categories and creating new ways to experience the sea.
Nautor Swan, meanwhile, begins its 60th anniversary celebrations with the Swan 80, opening a new chapter for the Maxi range and bringing true Maxi capability into a more agile, owner-focused format.
Sanlorenzo bucks soft market with sustainable growth and demand
The world premiere of SHE comes at a moment of continued commercial strength for Sanlorenzo – the company at large is posting growth across all key financial indicators and sustained demand.
In H1 2026, net revenues for new yachts grew by 35.4 per cent year-on-year in the Americas, 35.8 per cent in Asia Pacific and 22.7 per cent in Middle East Africa.
Order intake increased 18.3 per cent to €496.4 million, with Q2 2026 marking the eighth consecutive quarter of year-on-year growth. Gross backlog stood at €1,498.9 million, with 89 per cent secured by final clients, while net backlog reached €1,027.6 million, providing strong visibility over future production.
Sanlorenzo has consequently confirmed both its 2026 guidance and 2026–2028 business plan targets, while maintaining a net cash position of €49.4 million at 30 June 2026 following €37.0 million of dividend payments.
Outside the European domestic market, demand remained particularly dynamic internationally, with H1 growth of 35.4 per cent in the Americas, 35.8 per cent in Asia Pacific, 22.7 per cent in Middle East Africa.
According to Sanlorenzo, the performance reflects a model built around long-term value rather than volume: disciplined production, made to measure co-creation, continued investment in innovation and design, and close relationships with an international community of owners.
The company says client preferences evolve towards greater emphasis on wellbeing, longevity, privacy and emotional experience. For the brand, that evolution is increasingly expressed through yachts centred on calm, space, connection with the sea and highly individual ways of living on board.
Perotti eyes long-term growth
“Our ambition is to keep evolving with discipline,” says Massimo Perotti, executive chairman of Sanlorenzo.
“That means preserving what makes Sanlorenzo distinctive while continuing to invest in the ideas that can shape our future. The strength of the business gives us confidence to do that with a long-term perspective, while remaining focused on quality, exclusivity and the relationship we have with each owner.
“Premiered here in Cannes, SHE has a special meaning for Sanlorenzo, bringing together where we come from and where we are going. She reflects the elegance and craftsmanship that have defined our company for almost 70 years, interpreted through the design, technology and sensitivity of today.
“That same philosophy now extends across an increasingly comprehensive and complementary portfolio: through the continued innovation of Sanlorenzo and Bluegame, and through Nautor Swan, whose extraordinary heritage gives us another distinctive platform for long-term growth.”
The post Sanlorenzo unveils SHE and outlines decarbonisation roadmap as H1 revenues climb appeared first on Marine Industry News.